Which Experiential Technology is Right for You?
There are many options when looking to add an interactive experiential technology to your event. Where should you start? How do you choose? Start with your objectives. Ask yourself, “What am trying to accomplish? What are my campaign goals?” Looking for leads? Sure, that’s top of everyone’s list. How can you accomplish this? Add a […]
Gamification for Honda Entertains and Teaches Recycling
I’ve written about how our interactive infotainment solutions can help teach participants information companies want to convey, as well as many other ways these activation can help attain goals. When we meet with prospective clients, we assess their goals, budget, allocated space at the event and then we determine which of our activation will meet […]
Interactive Gamification & Branded Photo App Elevate Pop-Up Shop Engagement
SheaMoisture contacted us to find out how our branded interactive solutions could help them. We met with them to determine their campaign goals. We learned they wanted to: educate the visitors that their products had natural ingredients, introduce a new product line and generate excitement at their planned pop-up shows in New Orleans and Chicago. […]
Great Example of Experiential Marketing
One of the key areas of my job is to create or find and share good content. I search for topics that relate to our business and keep an eye out for great examples of experiential marketing as well as what the competition may be up to. I came across this video of an interactive […]
Why You Need Personalization for your Marketing Events
Here’s an example of what Coca-Cola did to use personalization to help create a buzz for their brand. Visitors had the opportunity to take a picture with a giant coke can. Using Elation Digital’s customized photo activation software, their name was placed on the can. They walked away with a physical photo and the opportunity […]
Interactive Video Experience Generates Excitement for Monterey Bay Aquarium
Elation Digital recently completed an exciting customized video activation for a mobile marketing tour for the Monterey Bay Aquarium. The crowds at the Summerthings Event in Golden Gate Park enjoyed this unique “First in Kind” multitouch sensory interactive experience giving participants the opportunity to interact with thousands of sardines in a Baitball simulation. Visitors to […]
3 More Ways Data Capture Solutions Help Achieve Event Marketing Success
Awhile back I wrote a blog on capturing attendee information and how data capture helps lead to event success. Here are three more ways to successfully maximize data intelligence: Prize management—Giving away prizes can be a very successful way to entice attendees to share their information with you. By scanning badges or capturing their information […]
It’s All About Connection – Gen C
Connecting to your customers is key. To do that, it’s crucial to know your audience. Who are you targeting? There’s so much information about Millennials, how to reach them and why they require a different marketing approach than other groups. Now comes Gen C also referred to as Generation C. The C stands for connected. […]
Prize Management Drives Lead Generation
Elation Digital recently finished up another successful event. For this trade show, we worked with Capgemini at Sapphire Now, the SAP conference in Orlando that took place earlier this month. Their goal was to generate leads and collect information from interested attendees in a fun and engaging way. We developed an integrated software solution that […]
Why Experiential Marketing Works
Experiential Marketing is on the rise and we’ve been busy, so it must be true. Marketers are dedicating larger budgets toward incorporating these initiatives into their marketing mix. According to Event Marketer’s Event Track 2014, it’s an increase of 5% and is expected to be higher throughout 2015. It also says that marketers saw an […]