VIRTUAL REALITY: CHANGING THE WAY COMPANIES MARKET, TRAIN & EDUCATE
VR Is Helping Improve Employee Satisfaction, Product Experiences And Saving Money Virtual Reality (VR) technology has been around for several years, but it has not yet reached its full potential in the business world or gained wide-spread popularity outside of the gaming industry. And while the Covid-19 pandemic put a virtual “Cease and Desist Order” […]
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#4 ways to educate your audience on VR
Virtual Reality (VR) is being heralded as the next frontier in advertising, marketing, and storytelling. We know global search interest in VR grew nearly 4X over 2015 alone (data from Google). Still, there are large amounts of people that never tried it yet. That is because many people still feel intimidated by the technology, especially […]
7 of the Coolest Experiential Marketing Campaigns
Experiential Marketing can mean a lot of things for a lot of people. It can just relate to an experience that people have while interacting with a campaign, it can be something that needs to WOW people, it can be something that sets emotions on the edge and so on. I think it can actually […]
Big Win for our Partner at Reggie Awards for #GarnierMusic campaign!
We love when our partners win awards for their experiential campaigns! Special shout out to our friends at AMP Agency for winning 2016 REGGIE AWARDS Silver for #GarnierMusic experiential campaign!! We helped AMP deliver interactive components for several music festivals for Garnier and their #GarnierMusic campaigns. Our customized integrated digital solution included data capture, tracking, […]
Educating Audiences with Infotainment
The main goal of many of our clients is education. They want the audience to learn something—this is particularly true for our tradeshow clients but many others as well. Infotainment works well to achieve those goals. What is infotainment? Info from information combined with tainment from entertainment. In essence, it’s a great way to teach […]
What’s Hot in Experiential for 2016?
About a year ago, I wrote about the Tech Trends for 2015 and which ones matter. I took the angle of discussing that choosing the right technology to fit campaign goals is more important than choosing solutions simply for the sake of having a trendy gadget. Of course that still holds true but technology has […]
2015 – A Year of Experiential
2015 is almost over. Looking back over the year, we accomplished some pretty amazing experiential solutions for our clients. I can say that because as Director of Marketing, it’s my job to get the word out there and showcase our work. I’m objective because I didn’t create them. But in all honesty, our development and […]
Controlling Long Lines at Events
Do people wait in line to see your booth attraction? Does it get chaotic and difficult for your brand ambassadors to keep track of who’s next? There is a solution. Queue Management—We’ve developed a proprietary app that takes the guesswork out of managing long lines at events and also, additionally, aids in the registration and […]
Measuring the ROI of Adding Branded Interactive Engagements to your Event
The one tried and true way of measuring overall ROI is to take the revenue generated, subtract the costs and divide by those costs to get the percentage. Seems simple enough. To measure the ROI of adding an experiential element to your booth is a bit more tricky and yet can still be determined. First, […]