TRADE SHOWS ARE BACK. ARE YOU READY TO ENGAGE YOUR AUDIENCE?

There is a lot of good news out there for the overall health of the economy.  Each day, we’re seeing statistics about businesses, manufacturers and the travel industry all showing signs of a strong rapid recovery.  This activity is driving a resurgence in our industry – the event and experiential marketing sector.  It’s great to […]

Educating Audiences with Infotainment

The main goal of many of our clients is education. They want the audience to learn something—this is particularly true for our tradeshow clients but many others as well. Infotainment works well to achieve those goals. What is infotainment? Info from information combined with tainment from entertainment. In essence, it’s a great way to teach […]