Prize Management Drives Lead Generation
Elation Digital recently finished up another successful event. For this trade show, we worked with Capgemini at Sapphire Now, the SAP conference in Orlando that took place earlier this month. Their goal was to generate leads and collect information from interested attendees in a fun and engaging way. We developed an integrated software solution that […]
Why Experiential Marketing Works
Experiential Marketing is on the rise and we’ve been busy, so it must be true. Marketers are dedicating larger budgets toward incorporating these initiatives into their marketing mix. According to Event Marketer’s Event Track 2014, it’s an increase of 5% and is expected to be higher throughout 2015. It also says that marketers saw an […]
5 Reasons Why Gamification is the Right Experiential Solution for Events
Gamification is defined in many different ways. A business using gamification for its own internal use utilizes games for on boarding, training, employee motivation and peer building, to name a few. For companies looking to incorporate gamification into an event, trade show or conference, it solves completely different goals: 1) Booth attraction—People are waving their […]
Generate Leads With 1 to 1 Interactive Technologies for Tradeshows
Participants and attendees at tradeshows and events have goals. They know what they are looking for and while many will still walk the entire show, they know what they want to see. You need to grab their attention. How will you do that? · Entice them with exciting elements in your booth · Keep the […]
Success at ExhibitorLive 2015
Our CEO made the cover of Exhibitor Magazine! Well, we weren’t the only ones….but we’ll take it! ExhbitorLive 2015 was an amazing show. Great exhibits, fun friendly people and there was much to learn and experience. We wrapped up the show feeling good about what we accomplished for our first showing at ExhibitorLive2015! Our interactive […]
How Adding Interactive Solutions Can Drive Engagement for Your Next Event
Entertaining and engaging an audience with interactive solutions can drive brand awareness, aid in teaching your message and meet your campaign goals. You have a strategy–what is the best way to get the information to your audience? Digital Interactive Solutions. Here are some examples of how getting your audience involved generates buzz and knowledge about […]
Why You Should Have Photo Activation At Your Next Event
People love capturing memories and photos are one of the best ways to do that. Truth is, people love getting their picture taken. A branded photo opportunity gives attendees a memorable way to keep the experience alive. People of all ages love to share photos whether via email or on their favorite social site: Facebook, […]
The Millennials—What’s Next?
I’ve been reading many articles on Millennials; what to expect from this group, what do they respond to and how they interact as consumers. Articles list this group size anywhere from 70 to 100 million with a purchasing power of over $200 billion. As companies, don’t we want a piece of that pie? This is […]
Successful Show at IAEE Expo! Expo!
We just wrapped up at IAEE Expo! Expo! We showcased our photo activation software, data capture as well as several interactive games, including a custom game with Kinect Motion technology. By simply moving your arms in a steering wheel motion you can direct a car through a virtual city. We teamed up with Cordell Racing […]
Cardboard Provides Immersive Experience
Last week I wrote about a new immersive technology by Samsung. This week I read an article about Google Cardboard, another immersive product introduced last June that is currently being used by Volvo. Cardboard is a rendition of Oculus Rift that’s made out of—you guessed it, cardboard and it’s being used in a marketing campaign […]