The Ultimate Guide: 5 Scavenger Hunt Team Building Activity Ideas for Your Next Corporate Event
Let’s be honest: the phrase “team building” usually conjures up images of awkward icebreakers and lukewarm coffee in a windowless basement. But after seven years of crafting content for the corporate world, I’ve seen one strategy consistently break the mold: the scavenger hunt team building activity. Why? Because humans are hardwired for the thrill of […]
Customer Expectation Vs. Digital Content
The customer expectations over what is valuable content have changed. This is happening because customers are becoming more informed and savvy over technology. This means that they understand that companies are obtaining information about them and so that information to be used accordingly. They demand personalized content in a consistent experience across all sales channels. […]
Heritage and the Digital Experience.
As we live increasingly mobile, digital and virtual lives, museums must find new ways to tell their stories and engage with their audiences. As digital experience and physical spaces merge, so will the audience and the curator. Over the next years, several problems will place pressure on museums to innovate and adapt to changing user […]
How to use Digital inside a store?
In a world where online shopping and digital interactions are growing constantly, one must be aware of their consequences for retail and how it can benefit from this. Big retail chains are keeping up with the phenomena by reinventing its way to attract more shoppers, either by creating very complete online portals or by bringing […]
Motion Sensors as a Marketing Enhancer
Nowadays, people have very high expectations regarding marketing experiences. They are looking for instant gratification and enjoyment and are becoming more demanding when it comes to deliver attention. Brands, companies and agencies have to come up with more creative ideas in order to attract and engage with their audiences. The use of digital and technology […]
HOW TO DRAW ATTENTION – getting fans in the stands.
Backgrounds and Problems Draw attention and engage with your audience. These are the main challenges professionals of the events industry have. With so much to pay attention to, why should someone pay attention to you or your brand? A famous quote by Steve Rubel of Edelman says that “Attention is the most important currency that […]
Digital Engagement Using Interactive Games
We love wowing audiences! Our clients love it too. The unique custom games we create continue to draw crowds of people who want to play or watch the action. Engaging the audience allows the brand to get recognition and information to be shared all while the players are having fun. Take a look at a […]
Educating Audiences with Infotainment
The main goal of many of our clients is education. They want the audience to learn something—this is particularly true for our tradeshow clients but many others as well. Infotainment works well to achieve those goals. What is infotainment? Info from information combined with tainment from entertainment. In essence, it’s a great way to teach […]
What’s Hot in Experiential for 2016?
About a year ago, I wrote about the Tech Trends for 2015 and which ones matter. I took the angle of discussing that choosing the right technology to fit campaign goals is more important than choosing solutions simply for the sake of having a trendy gadget. Of course that still holds true but technology has […]
2015 – A Year of Experiential
2015 is almost over. Looking back over the year, we accomplished some pretty amazing experiential solutions for our clients. I can say that because as Director of Marketing, it’s my job to get the word out there and showcase our work. I’m objective because I didn’t create them. But in all honesty, our development and […]