TRADE SHOWS ARE BACK. ARE YOU READY TO ENGAGE YOUR AUDIENCE?
There is a lot of good news out there for the overall health of the economy. Each day, we’re seeing statistics about businesses, manufacturers and the travel industry all showing signs of a strong rapid recovery. This activity is driving a resurgence in our industry – the event and experiential marketing sector. It’s great to […]
Educating Audiences with Infotainment
The main goal of many of our clients is education. They want the audience to learn something—this is particularly true for our tradeshow clients but many others as well. Infotainment works well to achieve those goals. What is infotainment? Info from information combined with tainment from entertainment. In essence, it’s a great way to teach […]
Controlling Long Lines at Events
Do people wait in line to see your booth attraction? Does it get chaotic and difficult for your brand ambassadors to keep track of who’s next? There is a solution. Queue Management—We’ve developed a proprietary app that takes the guesswork out of managing long lines at events and also, additionally, aids in the registration and […]
Which Experiential Technology is Right for You?
There are many options when looking to add an interactive experiential technology to your event. Where should you start? How do you choose? Start with your objectives. Ask yourself, “What am trying to accomplish? What are my campaign goals?” Looking for leads? Sure, that’s top of everyone’s list. How can you accomplish this? Add a […]
Prize Management Drives Lead Generation
Elation Digital recently finished up another successful event. For this trade show, we worked with Capgemini at Sapphire Now, the SAP conference in Orlando that took place earlier this month. Their goal was to generate leads and collect information from interested attendees in a fun and engaging way. We developed an integrated software solution that […]
Why Experiential Marketing Works
Experiential Marketing is on the rise and we’ve been busy, so it must be true. Marketers are dedicating larger budgets toward incorporating these initiatives into their marketing mix. According to Event Marketer’s Event Track 2014, it’s an increase of 5% and is expected to be higher throughout 2015. It also says that marketers saw an […]
How Adding Interactive Solutions Can Drive Engagement for Your Next Event
Entertaining and engaging an audience with interactive solutions can drive brand awareness, aid in teaching your message and meet your campaign goals. You have a strategy–what is the best way to get the information to your audience? Digital Interactive Solutions. Here are some examples of how getting your audience involved generates buzz and knowledge about […]
Why You Should Have Photo Activation At Your Next Event
People love capturing memories and photos are one of the best ways to do that. Truth is, people love getting their picture taken. A branded photo opportunity gives attendees a memorable way to keep the experience alive. People of all ages love to share photos whether via email or on their favorite social site: Facebook, […]
When Tech Trends Don’t Matter
There are many exciting technology trends for 2015. We’ve even written about Google Cardboard and Samsung’s 3D Project Beyond. We’ve used Kinect technology to create motion games that generate huge crowds at events and tradeshows for launching new products. But when do these trends not matter? When they don’t meet the goals you’ve set for […]
Custom Branded Games
Engaging potential customers in a fun interactive way is a great way to generate brand awareness. Elation Digital has developed a repertoire of games with various technologies: touch, motion, interactive, driving, puzzle, and trivia which are fully customizable based on the event, the target market and specific brand campaign goals. For the launch of LG’s […]