#4 ways to educate your audience on VR
Virtual Reality (VR) is being heralded as the next frontier in advertising, marketing, and storytelling. We know global search interest in VR grew nearly 4X over 2015 alone (data from Google). Still, there are large amounts of people that never tried it yet. That is because many people still feel intimidated by the technology, especially […]
What’s Hot in Experiential for 2016?
About a year ago, I wrote about the Tech Trends for 2015 and which ones matter. I took the angle of discussing that choosing the right technology to fit campaign goals is more important than choosing solutions simply for the sake of having a trendy gadget. Of course that still holds true but technology has […]
Which Experiential Technology is Right for You?
There are many options when looking to add an interactive experiential technology to your event. Where should you start? How do you choose? Start with your objectives. Ask yourself, “What am trying to accomplish? What are my campaign goals?” Looking for leads? Sure, that’s top of everyone’s list. How can you accomplish this? Add a […]
Interactive Exhibit Fantazia Showcases Art from Elation Digital’s Creative Art Director
Not only does our Creative Art Director, Alejandro Gabriel, produce amazing digital interactive graphics for our integrated technologies, he is active in the art community and enjoys expressing his talents outside of Elation Digital. His animated work is being displayed at the Fantazia event at PS Gallery in Argentina. The show opened July 17th and […]
Why Experiential Marketing Works
Experiential Marketing is on the rise and we’ve been busy, so it must be true. Marketers are dedicating larger budgets toward incorporating these initiatives into their marketing mix. According to Event Marketer’s Event Track 2014, it’s an increase of 5% and is expected to be higher throughout 2015. It also says that marketers saw an […]
Why You Should Have Photo Activation At Your Next Event
People love capturing memories and photos are one of the best ways to do that. Truth is, people love getting their picture taken. A branded photo opportunity gives attendees a memorable way to keep the experience alive. People of all ages love to share photos whether via email or on their favorite social site: Facebook, […]
When Tech Trends Don’t Matter
There are many exciting technology trends for 2015. We’ve even written about Google Cardboard and Samsung’s 3D Project Beyond. We’ve used Kinect technology to create motion games that generate huge crowds at events and tradeshows for launching new products. But when do these trends not matter? When they don’t meet the goals you’ve set for […]
4 Reasons Why Capturing Attendee Information is Key to Event Success!
Companies attend events and tradeshows to generate new business and choosing the right data capture technology and tracking software is critical. Utilizing data properly drives future success. 1) Controlling the Queue—People at events are used to waiting for an attraction if there is something interesting they want to see or do. Good data capture software […]
Evolution of Advergames to Digital Marketing Platforms
Advergames are simply games that have been branded at one level or another. Early on, brand marketers saw the potential of the video game market (in the old days 1995-2000) and started customizing game experiences with brand elements to connect with audiences. One early brand experience created that I recall from this time period was […]
Coca-Cola : Happiness Dispenser – Free WIFI for Students
Here is a great use of creative technology by Coca-Cola; providing free WIFI to students in areas that charge for WIFI access. This interactive brand experience has all of the hallmarks of a great Coca Cola brand activation: 1. Ties into Coca-Cola’s brand campaign message “Share Happiness” 2. Creates a physical icon to reinforce the […]