Educating Audiences with Infotainment
The main goal of many of our clients is education. They want the audience to learn something—this is particularly true for our tradeshow clients but many others as well. Infotainment works well to achieve those goals. What is infotainment? Info from information combined with tainment from entertainment. In essence, it’s a great way to teach […]
Measuring the ROI of Adding Branded Interactive Engagements to your Event
The one tried and true way of measuring overall ROI is to take the revenue generated, subtract the costs and divide by those costs to get the percentage. Seems simple enough. To measure the ROI of adding an experiential element to your booth is a bit more tricky and yet can still be determined. First, […]