Coca-Cola : Happiness Dispenser – Free WIFI for Students
Here is a great use of creative technology by Coca-Cola; providing free WIFI to students in areas that charge for WIFI access. This interactive brand experience has all of the hallmarks of a great Coca Cola brand activation: 1. Ties into Coca-Cola’s brand campaign message “Share Happiness” 2. Creates a physical icon to reinforce the […]
Pharmaceutical Experiential Marketing – Engagement Strategies
One of the issues facing pharmaceutical companies recently is the amount of rules and regulations that the FDA and industry regulatory committees have enacted. Giving aways pens and promotional gear depending on the circumstances can run afoul of these rules. One of our favorite, strong response generators for our experiential marketing campaigns has been the […]
Elation Labs – New Wearable Gesture Control MYO
Elation Digital’s research and innovation team has been on the forefront of gesture control for several years working mostly as Kinect Hack developers for experiential advergames for major brands for events and tradeshows. In the last couple of years, this specific area of emerging technologies has garnered more attention as people realize the potential for […]