Big Win for our Partner at Reggie Awards for #GarnierMusic campaign!
We love when our partners win awards for their experiential campaigns! Special shout out to our friends at AMP Agency for winning 2016 REGGIE AWARDS Silver for #GarnierMusic experiential campaign!! We helped AMP deliver interactive components for several music festivals for Garnier and their #GarnierMusic campaigns. Our customized integrated digital solution included data capture, tracking, […]
Educating Audiences with Infotainment
The main goal of many of our clients is education. They want the audience to learn something—this is particularly true for our tradeshow clients but many others as well. Infotainment works well to achieve those goals. What is infotainment? Info from information combined with tainment from entertainment. In essence, it’s a great way to teach […]
What’s Hot in Experiential for 2016?
About a year ago, I wrote about the Tech Trends for 2015 and which ones matter. I took the angle of discussing that choosing the right technology to fit campaign goals is more important than choosing solutions simply for the sake of having a trendy gadget. Of course that still holds true but technology has […]
2015 – A Year of Experiential
2015 is almost over. Looking back over the year, we accomplished some pretty amazing experiential solutions for our clients. I can say that because as Director of Marketing, it’s my job to get the word out there and showcase our work. I’m objective because I didn’t create them. But in all honesty, our development and […]
5 Reasons Why Gamification is the Right Experiential Solution for Events
Gamification is defined in many different ways. A business using gamification for its own internal use utilizes games for on boarding, training, employee motivation and peer building, to name a few. For companies looking to incorporate gamification into an event, trade show or conference, it solves completely different goals: 1) Booth attraction—People are waving their […]