When Tech Trends Don’t Matter
There are many exciting technology trends for 2015. We’ve even written about Google Cardboard and Samsung’s 3D Project Beyond. We’ve used Kinect technology to create motion games that generate huge crowds at events and tradeshows for launching new products. But when do these trends not matter? When they don’t meet the goals you’ve set for […]
The Millennials—What’s Next?
I’ve been reading many articles on Millennials; what to expect from this group, what do they respond to and how they interact as consumers. Articles list this group size anywhere from 70 to 100 million with a purchasing power of over $200 billion. As companies, don’t we want a piece of that pie? This is […]
4 Reasons Why Capturing Attendee Information is Key to Event Success!
Companies attend events and tradeshows to generate new business and choosing the right data capture technology and tracking software is critical. Utilizing data properly drives future success. 1) Controlling the Queue—People at events are used to waiting for an attraction if there is something interesting they want to see or do. Good data capture software […]
Successful Show at IAEE Expo! Expo!
We just wrapped up at IAEE Expo! Expo! We showcased our photo activation software, data capture as well as several interactive games, including a custom game with Kinect Motion technology. By simply moving your arms in a steering wheel motion you can direct a car through a virtual city. We teamed up with Cordell Racing […]
Custom Branded Games
Engaging potential customers in a fun interactive way is a great way to generate brand awareness. Elation Digital has developed a repertoire of games with various technologies: touch, motion, interactive, driving, puzzle, and trivia which are fully customizable based on the event, the target market and specific brand campaign goals. For the launch of LG’s […]
Despicable Me 2’s Minions based on Experiential and Event Marketing Professionals!
Just got back from watching Despicable Me 2 with my wife and two kids. AWESOME! Loved it and we had a great time laughing at this creative fun movie. What really got me laughing was that I started seeing resemblances to the creative people I work with in the events and experiential industry. If you’re […]
Essence Music Festival July 2013 – Elation Digital Rocks New Orleans Convention Center
Elation Digital brought their A-Game to town to help their brand client attract and activate thousands of participants at the Essence Music Festival held in New Orleans July 4-7. Utilizing the latest in technology, our team developed a full turnkey solution for our experiential marketing agency partner including iPad registration and opt-in data capture, survey, […]
How Technology is Changing Experiential Marketing & Events
Elation Digital a leader in interactive attractions and event technology for experiential marketing has released “Groundbreaking Interactive Experiential Campaign in 60 Days!” Agencies and brand managers are realizing that technology is a core component in successful experiential and event marketing. It can be the difference between an empty booth, and a packed booth, where people […]
Multi-touch Table – Lincoln
The Agency Imagination developed a strategy for Ford Motor Company’s Lincoln car brand to include the use of the latest in multi-touch technology to create a 12′ long interactive table. With the framework and technology of Multi-Touch components, one of the cool capabilities is to arrange multitouch in different configurations. Think of it as a […]
Event Marketing Emerging Trends and Technology
Experiential marketing is becoming increasingly desirable because it brings back the face-to-face connections that allow for meaningful dialogues to open, something lost in more traditional marketing. All industry indications are that technology-driven interactive experiences will continue to capture larger portions of advertising budgets. If you are an agency or brand that wants to incorporate live […]