Interactive Video Experience Generates Excitement for Monterey Bay Aquarium
Elation Digital recently completed an exciting customized video activation for a mobile marketing tour for the Monterey Bay Aquarium. The crowds at the Summerthings Event in Golden Gate Park enjoyed this unique “First in Kind” multitouch sensory interactive experience giving participants the opportunity to interact with thousands of sardines in a Baitball simulation. Visitors to […]
It’s All About Connection – Gen C
Connecting to your customers is key. To do that, it’s crucial to know your audience. Who are you targeting? There’s so much information about Millennials, how to reach them and why they require a different marketing approach than other groups. Now comes Gen C also referred to as Generation C. The C stands for connected. […]
Prize Management Drives Lead Generation
Elation Digital recently finished up another successful event. For this trade show, we worked with Capgemini at Sapphire Now, the SAP conference in Orlando that took place earlier this month. Their goal was to generate leads and collect information from interested attendees in a fun and engaging way. We developed an integrated software solution that […]
Why Experiential Marketing Works
Experiential Marketing is on the rise and we’ve been busy, so it must be true. Marketers are dedicating larger budgets toward incorporating these initiatives into their marketing mix. According to Event Marketer’s Event Track 2014, it’s an increase of 5% and is expected to be higher throughout 2015. It also says that marketers saw an […]
5 Reasons Why Gamification is the Right Experiential Solution for Events
Gamification is defined in many different ways. A business using gamification for its own internal use utilizes games for on boarding, training, employee motivation and peer building, to name a few. For companies looking to incorporate gamification into an event, trade show or conference, it solves completely different goals: 1) Booth attraction—People are waving their […]
Generate Leads With 1 to 1 Interactive Technologies for Tradeshows
Participants and attendees at tradeshows and events have goals. They know what they are looking for and while many will still walk the entire show, they know what they want to see. You need to grab their attention. How will you do that? · Entice them with exciting elements in your booth · Keep the […]