What’s Hot in Experiential for 2016?
About a year ago, I wrote about the Tech Trends for 2015 and which ones matter. I took the angle of discussing that choosing the right technology to fit campaign goals is more important than choosing solutions simply for the sake of having a trendy gadget. Of course that still holds true but technology has […]
Gamification for Honda Entertains and Teaches Recycling
I’ve written about how our interactive infotainment solutions can help teach participants information companies want to convey, as well as many other ways these activation can help attain goals. When we meet with prospective clients, we assess their goals, budget, allocated space at the event and then we determine which of our activation will meet […]
It’s All About Connection – Gen C
Connecting to your customers is key. To do that, it’s crucial to know your audience. Who are you targeting? There’s so much information about Millennials, how to reach them and why they require a different marketing approach than other groups. Now comes Gen C also referred to as Generation C. The C stands for connected. […]
Why Experiential Marketing Works
Experiential Marketing is on the rise and we’ve been busy, so it must be true. Marketers are dedicating larger budgets toward incorporating these initiatives into their marketing mix. According to Event Marketer’s Event Track 2014, it’s an increase of 5% and is expected to be higher throughout 2015. It also says that marketers saw an […]
Successful Show at IAEE Expo! Expo!
We just wrapped up at IAEE Expo! Expo! We showcased our photo activation software, data capture as well as several interactive games, including a custom game with Kinect Motion technology. By simply moving your arms in a steering wheel motion you can direct a car through a virtual city. We teamed up with Cordell Racing […]
Custom Branded Games
Engaging potential customers in a fun interactive way is a great way to generate brand awareness. Elation Digital has developed a repertoire of games with various technologies: touch, motion, interactive, driving, puzzle, and trivia which are fully customizable based on the event, the target market and specific brand campaign goals. For the launch of LG’s […]
Evolution of Advergames to Digital Marketing Platforms
Advergames are simply games that have been branded at one level or another. Early on, brand marketers saw the potential of the video game market (in the old days 1995-2000) and started customizing game experiences with brand elements to connect with audiences. One early brand experience created that I recall from this time period was […]