Coca-Cola : Happiness Dispenser – Free WIFI for Students
Here is a great use of creative technology by Coca-Cola; providing free WIFI to students in areas that charge for WIFI access. This interactive brand experience has all of the hallmarks of a great Coca Cola brand activation: 1. Ties into Coca-Cola’s brand campaign message “Share Happiness” 2. Creates a physical icon to reinforce the […]
Multi-touch Table – Lincoln
The Agency Imagination developed a strategy for Ford Motor Company’s Lincoln car brand to include the use of the latest in multi-touch technology to create a 12′ long interactive table. With the framework and technology of Multi-Touch components, one of the cool capabilities is to arrange multitouch in different configurations. Think of it as a […]
Event Marketing Emerging Trends and Technology
Experiential marketing is becoming increasingly desirable because it brings back the face-to-face connections that allow for meaningful dialogues to open, something lost in more traditional marketing. All industry indications are that technology-driven interactive experiences will continue to capture larger portions of advertising budgets. If you are an agency or brand that wants to incorporate live […]
Pharmaceutical Experiential Marketing – Engagement Strategies
One of the issues facing pharmaceutical companies recently is the amount of rules and regulations that the FDA and industry regulatory committees have enacted. Giving aways pens and promotional gear depending on the circumstances can run afoul of these rules. One of our favorite, strong response generators for our experiential marketing campaigns has been the […]
Elation Labs – New Wearable Gesture Control MYO
Elation Digital’s research and innovation team has been on the forefront of gesture control for several years working mostly as Kinect Hack developers for experiential advergames for major brands for events and tradeshows. In the last couple of years, this specific area of emerging technologies has garnered more attention as people realize the potential for […]
Digital Interactive at Museums – Gallery One Cleveland Museum of Art
Museums, both corporate and public, have been embracing technology to reinvigorate their exhibits by engaging visitors with incredibly immersive, interactive storytelling experiences. The engagement level with museum visitors is drastically increased especially with the younger crowds by using the new and emerging technologies to make history, technical information, and art more approachable and relevant. Using […]
New PQ Labs G4S Touch Screens
The labs at Elation Digital just received our first batch of PQ Labs G4S touch overlays and the team is reporting super performance. These touch overlays provide multitouch capabilities and the new frame is extremely thin, and extremely smooth. Our development team tried out some of our legacy touch games and the responsiveness speed is […]
Experiential Marketing and Goal of Emotional Connections
Have you ever been at a concert and just really FELT the music? Just really be part of the moment, the combination of the environment, the sound, the people around you. Political rallies, concerts, commencement speech’s…It’s hard to explain these amazing experiences and how they can connect with you, but it’s this alchemy that we […]
Agency Speed & Event Marketer Awards
We were chatting today about how funny it is that we never have time to work on “marketing” for our company, being busy running around delivering projects and pitching new ones. We forget to capitalize on great projects and keep reminding each other to send a professional photographer to the next launch of one of […]
Elation Digital Brand Launch
Today, we’ve officially launched Elation Digital as the new brand identity for our company. Our team is really excited about the strategic shift to focus on providing interactive solutions to our agency partners for events, experiential tours and retail installations. We continue to grow our team and capabilities. The name Elation was chosen because […]