HOW TO DRAW ATTENTION – getting fans in the stands.
Backgrounds and Problems Draw attention and engage with your audience. These are the main challenges professionals of the events industry have. With so much to pay attention to, why should someone pay attention to you or your brand? A famous quote by Steve Rubel of Edelman says that “Attention is the most important currency that […]
#4 ways to educate your audience on VR
Virtual Reality (VR) is being heralded as the next frontier in advertising, marketing, and storytelling. We know global search interest in VR grew nearly 4X over 2015 alone (data from Google). Still, there are large amounts of people that never tried it yet. That is because many people still feel intimidated by the technology, especially […]
7 of the Coolest Experiential Marketing Campaigns
Experiential Marketing can mean a lot of things for a lot of people. It can just relate to an experience that people have while interacting with a campaign, it can be something that needs to WOW people, it can be something that sets emotions on the edge and so on. I think it can actually […]
Big Win for our Partner at Reggie Awards for #GarnierMusic campaign!
We love when our partners win awards for their experiential campaigns! Special shout out to our friends at AMP Agency for winning 2016 REGGIE AWARDS Silver for #GarnierMusic experiential campaign!! We helped AMP deliver interactive components for several music festivals for Garnier and their #GarnierMusic campaigns. Our customized integrated digital solution included data capture, tracking, […]
Digital Engagement Using Interactive Games
We love wowing audiences! Our clients love it too. The unique custom games we create continue to draw crowds of people who want to play or watch the action. Engaging the audience allows the brand to get recognition and information to be shared all while the players are having fun. Take a look at a […]
Educating Audiences with Infotainment
The main goal of many of our clients is education. They want the audience to learn something—this is particularly true for our tradeshow clients but many others as well. Infotainment works well to achieve those goals. What is infotainment? Info from information combined with tainment from entertainment. In essence, it’s a great way to teach […]
What’s Hot in Experiential for 2016?
About a year ago, I wrote about the Tech Trends for 2015 and which ones matter. I took the angle of discussing that choosing the right technology to fit campaign goals is more important than choosing solutions simply for the sake of having a trendy gadget. Of course that still holds true but technology has […]
2015 – A Year of Experiential
2015 is almost over. Looking back over the year, we accomplished some pretty amazing experiential solutions for our clients. I can say that because as Director of Marketing, it’s my job to get the word out there and showcase our work. I’m objective because I didn’t create them. But in all honesty, our development and […]
X-games Meets Interactive Technology
FRAM X GAMES – Interactive Game – Elation Digital 2015 from Elation Digital on Vimeo. Fram Oil Filters reached out to us to create experiential solutions that would attract crowds, be fun and lively, as well as represent the Fram brand. We did! Gamification–We developed a touchscreen game based on the old-time popular “Whack-a-mole” game. […]
Controlling Long Lines at Events
Do people wait in line to see your booth attraction? Does it get chaotic and difficult for your brand ambassadors to keep track of who’s next? There is a solution. Queue Management—We’ve developed a proprietary app that takes the guesswork out of managing long lines at events and also, additionally, aids in the registration and […]